As an Independent Product Consultant (IPC) for doTERRA, I’ve naturally had an awful lot of questions come to mind about the company whose products I retail. I’m a sceptical person, and I’m not afraid to question those in authority. Through this blog entry, I want to explore the question of trust.
Who to Trust?
With the Internet available in most homes throughout the More Economically Developed Countries (MEDC) – I’m told that it the ‘proper’ way to call them – the Internet has become the ultimate way to share news, a message, a product and market. It is quick and it is powerful. High on the agenda of any internet marketer will be social media, as in recent years, it has demonstrated its vast ability to reach out and sell.
The internet is great, a marvellous modern tool; but one downside that I have noticed is how it has deteriorated the element of trust. With so much information being made available to us, and so easily, it is hard to know who is telling the truth, and who we can trust. We are well aware of ‘scams’ and are encouraged to be wary that if something sounds “too good to be true” – then RUN!!
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